Britain returns to cupboards and comfort in the kitchen
, by Sarah Frame, 1 min reading time
An article in the Daily Telegraph on September 29th announces that there's been a change in the way Brits are creating their ideal kitchens. And it's something we've been noticing for a while.
Firstly, there's a noticeable move away from expensive, statement appliances like the colourful Smeg fridge or the Nutribullet. Now, people are buying less glamorous, cheaper products that do a similar job just as well.
In our view, this is mirroring what is happening with shopping, with the rise of discounters like Aldi and Lidl making a real impact with their me-too products.
Beanz meanz own-brand in many households.
But the article goes on to make a point about storage which made our ears prick up: simply put, we've all stopped pretending that our pantries should look like Instagram posts. And hiding ugly containers away in cupboards is a much better - and more realistic - thing to do.
This explains why our massive larder cabinets are on permanent re-stock. They're undoubtedly stunning pieces of furniture but the real point is that they swallow up all kinds of stuff you wouldn't want on show.
The half-used bag of flour. The non-matching plates. The Tupperware box full of keys and coins. The board games that only come out at Christmas. The bicycle pump that you keep meaning to put under the stairs.
Once those doors are closed, nobody knows what's behind them apart from you.